The world of golf fashion is undergoing an exciting transformation. Gone are the days of conservative, uninspired golfing attire. A new breed of golf clothing brands has emerged, infusing streetwear aesthetics into golf fashion and shaking up the industry. Here, we delve into the captivating narratives of four leading streetwear-inspired golf apparel brands that are pushing the boundaries and redefining golf style.
1. Devereux Golf: Marrying Tradition with Modernity
With its inception in 2013, Devereux Golf sought to infuse a contemporary spin into golf fashion. This West Texas-born family-run brand dared to challenge the status quo of the industry. What was initially perceived as the dull and monotonous realm of golf fashion, Devereux Golf strove to transform it into a vibrant and stylish space. It was a calculated move to switch from a wholesale model to a Direct-to-Consumer approach, facilitating greater creative liberty and fostering a deeper relationship with customers.
Steeped in the ethos of “Play More, Complain Less”, the brand promotes a culture of inclusivity, enjoyment, and relaxation on the golf course. Devereux Golf’s innovative initiative, G*LF, is an embodiment of this progressive spirit. It seeks to break free from the rigid constraints of golf by encouraging players to enjoy the game and have a real experience on the course, regardless of their skill level. Their fresh designs, devoid of unnecessary mark-ups, and their vibrant community-centric approach have enabled Devereux Golf to carve a distinct space in the golf fashion industry.
2. Bad Birdie: Bold Disruption of the Golf Landscape
As an audacious disruptor, Bad Birdie stormed the golf fashion scene with their strikingly bold print polos. They dared to challenge the norms and to redefine the image of the traditional golfer. Bad Birdie’s mission has been to infuse a spirit of innovation into the game, inspiring a new generation of golf players. By encouraging players to break away from the monotonous style often associated with golf, they have not just created a vibrant golfing community but have also made golf more accessible and inclusive.
Bad Birdie remains unwavering in its commitment to boldness, continuing to inspire and influence the sport. Their motto is simple – start bold, stay bad, and keep showing golfers the immense possibilities that the game can offer. This daring approach to golf fashion has won them many followers and has put them at the forefront of the movement to bring streetwear aesthetics to the golf course.
3. Malbon Golf: The Intersection of Culture and Golf
In 2017, golf and culture enthusiasts Stephen and Erica Malbon created Malbon Golf, a lifestyle brand that reflects their passion for the sport. Their brand tells stories, provides quality products, and invites customers to join a community of like-minded individuals. What sets Malbon Golf apart is their unique branding and playful product curation, making golf fashion more enjoyable and less intimidating.
Their brand has found resonance amongst a broad range of customers – from the stylishly creative individuals to the active players who appreciate expressing themselves through their attire. The meticulous attention to detail and commitment to quality have attracted a diverse customer base, demonstrating that golf fashion can be both functional and expressive. Malbon Golf’s love for the game and their inventive approach have won them a devoted following and have firmly established them as a leading brand in golf streetwear.
4. Bogey Boys: Bridging Vintage with Streetwear
The final name on our list is Bogey Boys, a brand with an intriguing origin story. Ben Haggerty, the Grammy-winning rapper popularly known as Macklemore, is the brains behind this unique venture. A recent convert to the game of golf, Macklemore was dissatisfied with the existing golf clothing options. As a streetwear enthusiast, he decided to create a line of golf clothing that was in sync with his style sensibilities.
Bogey Boys was launched in 2021, in the middle of the pandemic. As golf saw a surge in popularity due to its outdoor and socially distant nature, Bogey Boys capitalized on the growing interest in the sport. The brand seamlessly blends vintage styles with elevated fabrics, offering a fresh take on golf style and appealing to the modern golfer. Macklemore’s deep connections with sports and his city of Seattle have added a unique dimension to the brand, making it a favorite amongst stylish and contemporary golfers.
These four brands – Devereux Golf, Bad Birdie, Malbon Golf, and Bogey Boys – are at the forefront of the transformation of golf fashion. They’re not only bringing streetwear aesthetics to the golf course but are also promoting a culture of inclusivity. Whether you’re a seasoned golfer or a beginner, these brands ensure that you look the part while enjoying the game. Through their innovative designs and commitment to community, they’re redefining the golf fashion narrative, one stitch at a time.
In conclusion, these four brands are boldly rewriting the rules, proving that golf and streetwear are no longer worlds apart. Their commitment to modern design, inclusivity, and community-building is setting new fashion standards in the golfing world. As they continue to evolve and innovate, we can’t wait to see how they further revolutionize the landscape of golf fashion.